The problem is: posting manually on Instagram can be time-consuming and tedious. The platform is adjusting to this trend by rolling out new business features and shopping options for eCommerce to accommodate brands and customers’ needs. A recent study reveals that 63% of Americans check Instagram daily, and a user spends at least 7 hours per day on the platform.īut what about brands that want to use Instagram to expand their customer base? Instagram is the most used social media platform when it comes to promoting a brand in fact, 90% of people follow a brand on Instagram. Instagram has been a powerful marketing tool for brands and graphic designers looking to increase their online exposure for almost a decade.
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